Never thought I'd actually see this as a PR tactic. All new low or effective?

Oil and gas executives at an industry conference in Montreal sipped on a rather unique beverage this week, the National Post reports — fracking fluid. During a lunch presentation at the Quebec Oil And Gas Association’s annual conference, Halliburton Canada vice-president John Gorman handed out glasses of the company’s “CleanStim” fracking fluid, and some 20 to 25 execs — Gorman included — took a sip, the Post reported. Talk about a potent potable. Gorman said Halliburton “only had to replace very few chemicals with some food additives” to create a fracking fluid safe enough to drink. But the company maintains its fracking fluid is “not intended for human consumption.”

It’s meant to show that environmentalists’ concerns about toxic fluids in fracking operations are overblown.Colorado Governor John Hickenlooper told a U.S. congressional committee earlier this year that he drank Halliburton fracking fluid.

http://business.financialpost.com/2013/10/31/haliburton-fracking-fl...

Maria ReesHalliburton Canada vice-president John Gorman (left) and Michael Binnion, President of QOGA and CEO of Questerre Energy Corp., drank fracking fluid at a Quebec industry event earlier this week.