Tax My Products, Please-Ford CEO Alan Mulally seeks high taxes on fuel so buyers will buy congress-mandated fuel-efficient vehicles that buyers do not want.

Wall Street Journal
Imagine a Google executive demanding a tax on software, or General Mills asking for a tax on wheat. That's where we now are in the U.S. auto industry, with Ford CEO Alan Mulally believing he has little choice but to seek a tax on the very fuel that powers his products.

Mr. Mulally was a guest recently at this newspaper's ECO:nomics conference in Santa Barbara, where he outlined his efforts to revamp the struggling car maker. He said one problem is that America didn't have an "integrated energy policy." On the one hand, the government "regulated" smaller cars by "mandating average fuel mileage improvements," but on the other hand "with low fuel prices and low interest rates over the years, the U.S. consumers have chosen generally larger vehicles."

Mr. Mulally offered his own solution to the mismatch, artfully explaining that we needed to "involve the consumer in our energy policy." In case anyone missed his point, Michael Jackson, CEO of AutoNation, the largest auto dealer in the country, was more explicit: "Mr. Mulally said it very elegantly last night and I will say it more straightforward. We need more expensive gasoline."

While last year's energy spike briefly encouraged small-car sales, Mr. Jackson complained that those sales have plummeted with gas prices. "I have fuel-efficient vehicles parked at my dealerships as far as the eye can see. I can't give them away." He figures a tax that guarantees a gas-price floor of $4 a gallon is a "good start." Mr. Mulally, for his part, talked about how good Ford's sales of small cars were in Europe, and that "one of the reasons is that gasoline and diesel is somewhere between seven and nine dollars a gallon."

So: The U.S. government mandates fuel-economy standards that force Detroit to make cars Americans don't want to drive. When Detroit loses money on those cars, Washington throws taxpayer dollars at its mistake, and the car makers demand a tax increase that would prod Americans to buy the unpopular cars that Washington mandates. As for what the American consumer or taxpayer wants -- or can afford in today's economy -- who cares? Welcome to government-run energy policy.

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