These include reducing oil's use as a transportation fuel through lighter, fuel-efficient vehicles, shifting to a combination of natural gas and nonagricultural biofuels, improving building efficiency standards and other measures.

“It's not going to happen because of concern for the climate but because it's profitable. Any company that saves energy knows it saves money,” Lovins says. “The whaling industry of the 1800s didn't die out because it ran out of whales. It ran out of customers. Whales were actually saved by profit maximizers of the oil industry.”


http://www.chron.com/disp/story.mpl/business/6592375.html

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Great read....thanks for the post.
The oil industry knows, better than anyone that eventually the primary energy source (for America) will be natural gas but until they can restructure their global investments and assets from oil to natural gas, they will do everything possible to slow the process. They have the power, through their financial and political influence to delay the transition until they are ready to let it happen. Small voices with big money are making a dent in their control. T. Boone Pickens has moved the transition forward by years.
Caliente, don't quit your day job. lol
LOL...but I do agree with Caliente about the effect of those California Cows commercials. I always watch them...even come from another room to watch them and also those E-Trade commercials with the baby talking about stock trading.
Very clever and entertaining commercials such as those would keep pressure on our politicians to move forward with natural gas incentives.
Oh I agree marketing is a good thing. "doncha wish your energy was hot like me" don't know if that one works. But it did make me laugh!
I just heard a ad on the radio promoting ng the clean energy. Sorry Caliente they did't use any of your catchy lines.

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